Managing Brands | Live Masterclass
Is your Brand managing you, or are you managing your Brand?
The Lisbon MBA Católica|Nova invites you to attend the “Managing Brands” online masterclass with Prof. Kyril Lakishyk. The class will delve into the essential aspects of building and managing powerful brands and how to strategically harness their incredible potential. It will also discuss how brands shape consumer perception, competitive advantage, and long-term business success and the key principles that drive impactful brand management in today’s dynamic market
Prof. Kyryl Lakishyk is the Dean for Master Programs and a distinguished professor of Marketing at CATÓLICA-LISBON School of Business & Economics and Brand Management at The Lisbon MBA Católica|Nova. He has extensive professional and consulting experience in companies across FMCG, luxury, communication agencies, NGOs, industry, and digital sectors. See his bio here.
Join us on April 23 at 6:00 PM (WET) and learn more about the MBA journey at The Lisbon MBA Católica|Nova in collaboration with MIT Sloan School of Management.
