Lisbon is undoubtedly a top ‘go to’ destination for leisure and business tourists alike from around the globe, offering an inspiring blend or commerce and culture surrounded by stunning beaches. As for business visitors, Lisbon ranks 6^th most popular city for international meetings according to the International Congress & Convention Association’s ranking. In 2019, this meant that Lisbon surpassed London and Singapore as a global business destination. Since 2018 Lisbon has hosted Websummit, considered the largest technology conference in the world and, as the confirmed venue for the next ten years, Lisbon is here to stay!

In juxtaposition to this dynamic cosmopolitan landscape, Lisbon can proudly refer to itself as the oldest city in Western Europe and not only is home to the oldest bookstore in the world (Livraria Bertrand, 1732) but also the smallest (Livraria do Simão, <35 sq ft). However, if you categorise yourself as more of an ‘outdoors type’ than a ‘book worm’, rest assured that the beaches of the Lisbon region extend along four very different coastlines, and range from wild surfing destinations, through to calm family-oriented beaches and charming resort towns.

The Lisbon MBA campuses of Nova and Catolica provide an ideal opportunity to combine these two contrasting aspects of Lisbon and the iconic Vasco da Gama bridge, the longest bridge in Europe (over 11 miles) symbolises this magnificently.  Last, but not least, Portugal was ranked 7^th in the Global Peace Index (2024).