One market, twenty six beer and cider brands, and six different strategies to achieve optimal placement on the Swedish market.

These were the elements of the Business War Game held with the students of The Lisbon MBA International Full Time 2015, and designed, developed and led by Luis Madureira. The starting challenge arose from the actual situation of the Swedish market, and from analyzing the impact of the recent merger between A-B InBev and SABMiller.

Used to anticipate the moves of various competitors, the Business War Game is a strategic simulation where several teams, representing different competitors, compete for optimal positioning and strategy. Through simulation of the most likely scenarios, this exercise can be used to develop strategies for entering into new markets, segments or categories; testing the launch of a new product or campaign or identify Innovation Hot Spots.

Considered one of the most advanced competitive intelligence and decision support tools, the Business War Game aims to generate competitive advantage and ‘shield’ strategy against competitive odds.

You can check the photos of this session HERE.